D-Backs Seeing Massive Jump in TV Ratings for FOX Sports

The Arizona Diamondbacks’ 2011 run to the playoffs is paying dividends for them this year. Not only is attendance at Chase Field up for the NL West preseason favorites, but their TV ratings have exploded. 

According to a report by Maury Brown at Bizofbaseball.com the D-Backs regional FS Arizona coverage has seen a 53% increase in viewers over 2011. 

Here’s how the top increase in viewers stack-up:

Team

Network

Increase
(vs. Apr ’11)

Local Ratings / Households

Market

Rangers FS Southwest 89% 7.5 / 194K Dallas
Dodgers Prime Ticket 67% 2.3 / 128K Los Angeles
Diamondbacks FS Arizona 53% 4.2 / 77K Phoenix
Rays Sun Sports 51% 5.3 / 95K Tampa
Tigers FS Detroit 50% 9.2 / 170K Detroit
Braves SportSouth 39% 2.8 / 64K Atlanta
Cardinals FS Midwest 15% 9.4 / 118K St. Louis

*table courtesy of Bizofbaseball.com

 

Apr. 6, 2012; Phoenix, AZ, USA; Exterior view of Chase Field prior to opening day between the Arizona Diamondbacks against the San Francisco Giants. Mandatory Credit: Mark J. Rebilas-US PRESSWIRE

Not surprisingly, 5 of the 7 teams were 2011 playoff teams.  Besides the D-Backs, the Texas Rangers lost in the World Series, the Tampa Bay Rays were a surprise Wild Card contestant who overtook the Boston Red Sox on the last day of 2011′s season, the Detroit Tigers lost in the ALDS and the St. Louis Cardinals won the World Series.  The other two teams are thought to be solid contenders for 2012.  The Los Angeles Dodgers boast a superstar duo of Matt Kemp and Clayton Kershaw and the Atlanta Braves are off to a 15-11 start.

As no shock to anyone, this report shows us that success sells.  It’s a long season, but due to injuries and individual struggles the D-Backs haven’t quite lived up to their preseason billing, starting the season 14-13.  Despite the poorer than expected start to 2012, the D-Backs are still treading around .500 and at a minimum keeping themselves in striking distance of the surprising Dodgers who lead the AL West by 4.5 games already.  If the D-Backs can get healthy and get themselves back on track, they’re sure to keep themselves up among the teams enjoying increased popularity in 2012.

Follow me on twitter @detsportsczar or at www.thesportsczar.com.

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Topics: Arizona Diamondbacks, Atlanta Braves, Clayton Kershaw, D-backs, Dbacks, Detroit Tigers, Los Angeles Dodgers, Matt Kemp, National League West, St. Louis Cardinals, Tampa Bay Rays, Texas Rangers

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