The Arizona Diamondbacks have announced their brand-new mascot, the Luchador. This is a move to attract and market to the Hispanic community. They stated that another reason for this was inspired by the populairty over the Lucha Libre mask they released last season.
Baxter, Arizona’s beloved mascot who has roamed the Chase Field diamond for the last several years, will remain with the team.
Believe it or not, the Luchador already has his own Twitter account.
Below is the official release from the Diamondbacks:
The popularity of last year’s Lucha Libre mask, which was later followed by a Lucha Libre match, inspired the creation of the Luchador character and this year the mascot features a new look. In addition, the D-backs will give away 20,000 Luchador masks, courtesy of Circle K and Univision Arizona, as fans enter Chase Field next Saturday, July 27.
The D-backs Luchador speaks both fluent Spanish and English and represents a character that you would find at a Lucha Libre match. The D-backs Luchador wrestles with Club Deportivo Coliseo and can be found revving up the crowd at select D-backs games. Fans can follow the Luchador on Twitter @DbacksLuchador and can find more information about the character at http://www.dbacks.com/luchador or http://www.losbacks.com/luchador.
This season, the D-backs will give away 20,000 Luchador masks, courtesy of Circle K and Univision Arizona, (July 27) and 5,000 Luchador capes, courtesy of Chevrolet, for kids only (Sept. 15). Last season the team gave away their first D-backs Lucha Libre mask and featured a Lucha Libre match along the Gila River Casinos Plaza prior to the game. In addition, the D-backs will host Hispanic Heritage Day, presented by Budweiser, on Sept. 14 that will feature a Street Festival, presented by APS, and will give away 20,000 Miguel Montero bobbleheads, courtesy of Subway.
Still don’t believe me? Watch this.