Arizona Diamondbacks: TV Ratings Increase by 15 Percent
By Thomas Lynch
The television ratings are in and the Arizona Diamondbacks are a smash hit. According to Forbes Magazine, the D-backs on Fox Sports Arizona increased their ratings by 15 percent over 2014 numbers. For those who understand TV ratings, they did a 3.89. Snakes’ games were ranked number one overall in all of primetime television throughout the 2015 season in the Phoenix area.
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Also of note is that the Snakes were one of ten Major League baseball teams in their respective markets to be number one in the Nielsen ratings. Foxsportsarizona.com breaks it down by demographic and it shows that the biggest audience demographic increase was among women 25-54. Those numbers jumped by a staggering 77 percent from 2014 with all adults ages 18-49 showing the smallest increase at-a-still-terrific 48 percent.
In February 2015, the Diamondbacks signed a deal believed to be for 20 years and worth around $1.5 billion dollars with Fox Sports Arizona. At the time, D-backs President Derrick Hall called it a “game-changer”, noting the additional revenue would be put back into the organization. That helped in signing free agent Cubans Yasmany Tomas and Yoan Lopez and should put the club in the mix to acquire the top-flight starting pitcher it needs to take the next step in the standings. The ratings are an indication that the D-backs are heading in the right direction and fans are excited about the team. Of course, it always helps to have a marquee name like Paul Goldschmidt playing every day and with the team brimming with young talent, I would expect TV viewership next year to be even higher.